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Why are VC codec sales decreasing?

We all know a video conference suite can set you back an extortionate amount of pounds! We also know that VC codec sales decreasing. What is the reason for this? Well, allow me to offer my humble opinion on the matter…

To start with (and a big thanks to Wikipedia for giving me this next paragraph…)

“The traditional Video Codec was designed to get round the issue of pushing video & audio over telephone lines (ISDN) since such innovative developments with IP and scaled video coding ( The objective of the SVC standardization has been to enable the encoding of a high-quality video bitstream that contains one or more subset bitstreams that can themselves be decoded with a complexity and reconstruction quality similar to that achieved using the existing H.264/MPEG-4 AVC design with the same quantity of data as in the subset bitstream. The subset bitstream is derived by dropping packets from the larger bitstream.)”

So, with the above being said, and through my own no inconsiderable experience with SVC video communication platforms (desktop or mobile video licenses), I would say that spending in excess of £10,000 for a single purpose bit of hardware makes no damn sense to clients, who want more bang for their buck.

Expert, versatile applications that can cater not only for video conferencing but also for presentations, jumping onto a Skype call or  a Google hangout session, recording training and so on, are what a client expects now. Providing a resident high spec PC with appropriate graphic cards, and audio processor with wired or wireless ceiling or table microphones , and control interfaced onto an iPAD or tablet, will give the Client a truly agnostic and versatile environment that will ensure all their needs are met. All popular video licenses can be loaded onto the resident PC, and for any other requirements they can simply logon to their chosen video platform via URL.

The beauty of this solution is that it allows for a high quality, integrated video conference suite experience, while also providing a highly versatile space at the fraction of the cost. This is what we specialise in.  Feel free to give me call…

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