SBID Awards at the Dorchester Hotel

1. THE BRIEF

The Society of British and International Design awards ceremony (SBID) draws people from around the world to The Dorchester each year in celebration of the greatest interior design achievements.
The awards ceremony recognises, rewards, and celebrates design excellence across a broad range of categories. Winning an SBID International Design Award is a high achievement – they are evaluated by leading industry experts for their technical content and aesthetic creativity while the design-conscious public also has a say in choosing the most inspiring projects.

Perception has partnered with SBID since 2014, producing a highly anticipated awards ceremony at the Dorchester. With a global audience, It’s important for the show to remain fresh each year therefore, Perception is briefed to develop new event production ideas and concepts to retain its truly high-end status.

2. THE PREFACE

Perception united in partnership with SBID back in 2015 to design an updated show to contend with the new and up and coming design award competitors. The 2016 show incorporated a three minute show-start introduction, with the backing track consisting of Muse – Feeling Good and an awards video paying tribute to the nominees for each award category.

3. THE EVENT

We designed all of the lighting, a custom set incorporating a 14’ projection screen and two 3.5m tall video wall towers either side with a line array PA system to suit with over 10 members onsite operating, 5 pre-production meetings and designs rendered. The rig, operation and de-rig all occurs in under 14 hours and required a high-level of organisation and project management to ensure each member of staff is briefed and ready to operate the show.

4. THE FEEDBACK

The show was a great success and draws much excitement over social media channels and as a result SBID have contracted Perception to design and produce the 2017 show.