Project Details
Client: RPM for Prudential Ride London
Account Manager: Gareth Hawke
Project Manager: Tim Jones
Venue: Green Park
1. THE BRIEF
Prudential Ride London is the world’s greatest festival of cycling. For the next three years, Amstel Beer are sponsoring a new team event called Amstel Ride Together. This enables riders to take on the 100 mile challenge in teams of four.
The finish line was to feature an experiential zone in Green Park for the Amstel Ride Together teams. The teams and their guests could enjoy food, entertainment and pints of Amstel.
Perception provided live audio and generic lighting for the family orientated Amstel stage.
2. THE PREFACE
Perception has provided equipment for this event in all its iterations for the past five years. There is an official noise limit in place near the Buckingham Palace gates which means that noise should not be audible by the palace gates. We are conscious to deploy a point source rig. This allows the finishers to relax and recover and enjoy post all those cycle miles.
3. THE EVENT
We provided an outdoor sound system for two bands who played live on the Sunday. Ryders ensured that onsite everything was ready for their set when the race finished.
Amstel are one of the sponsors, and the stage was in the sponsored finish line area with a bar and VIP area.
Full technical support was onsite with a host of back up equipment. Delivering to this site post install was not possible due to road closures.
4. THE FEEDBACK
Although attendance to Prudential Ride London was less than last year due to rain, there was still a dedicated audience. Client playlists were broadcast to the finishers. We received no complaints from audio.
